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Business Planning

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This section deals with Business Planning, from developing and validating ideas and concepts to producing a strong business plan. Planning is a detailed logical process requiring good research and a deep understanding of the planning process. This too is a science. This too is a key determinant of success.

The Business Model Viability.

Depends on turning good ideas into good products or services. ​​

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Generating Business Ideas

Ideation is the critical first step in transforming a raw concept into a market-ready product or service. This phase involves brainstorming, research, and validation to ensure the idea addresses a real need and has potential for success. It begins with creative thinking sessions where diverse perspectives converge to generate innovative solutions. Once a promising idea is identified, thorough market research is conducted to understand the target audience, competitive landscape, and potential challenges. Prototyping and iterative testing follow, allowing for refinement and improvement based on feedback.

Workshops & Support  that cover : Preparation : Creative Environment : Idea Generation : Idea Iteration


Market Research & Validation

Market research is essential for validating business ideas, ensuring they meet market needs and have the potential for success. This process involves gathering data on target audiences, competitors, and industry trends through surveys, focus groups, interviews, and analysis of existing data. By understanding customer preferences, pain points, and behaviors, businesses can refine their ideas to better align with market demands. Additionally, competitive analysis helps identify gaps and opportunities in the market. Effective market research reduces risks, informs strategic decisions, and increases the likelihood of a business idea's success by providing a solid foundation of evidence and insights

Analyzing the data
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Defining data parameters - primary & secondary data sources - sensitivity & specificity confidence levels & forecasting. 

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Developing Strategies from Ideas.

Once market research has validated a business idea, the next step is to develop robust strategies to bring the concept to fruition. This involves setting clear, achievable goals and outlining a detailed action plan. Strategic planning includes defining the target market, positioning the product or service, and determining the unique value proposition. Key components include marketing strategies to reach and engage customers, operational plans to ensure efficient production and delivery, and financial projections to manage resources effectively. Collaboration is crucial to align efforts and ensure consistency. By leveraging the insights gained from research, businesses can create targeted, evidence-based strategies that maximise the chances of success and sustainable growth.

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Designing Vision & Mission - SWOT analysis - SMART Goals - Execution and Management

Business Development Services for all opportunities


Developing a Roadmap from the Strategy.

If Strategy is What & Why the the Roadmao is how and When. We use well proven methods to produce clear Goals using the SMART approach. Specific, Measureable, Achievable, Relavent Time based   


Goals that are set based on well developed strategy.

Goals that maintain focus while supporting flexibility of execution.  

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Coaching, Consulting and Training for developing product and business roadmaps.

Working with Financial Documents
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Budgets for Business Planning

Producing budgets is a critical component of the business planning stage as it provides a financial roadmap for the company's early stages. This process involves estimating revenue, forecasting expenses, and determining the capital required to achieve business goals. Key elements include initial setup costs, operational expenses, marketing and sales budgets, and contingency funds for unexpected costs. Detailed budgeting helps identify funding needs, whether through personal savings, loans, or investor capital. Additionally, it allows startups to allocate resources efficiently, track financial performance, and make informed decisions. A well-constructed budget not only supports strategic planning but also instills confidence in potential investors by demonstrating fiscal responsibility and a clear path to profitability.

The "financials" will make or break the business, AND inform the investment Decision


The Business Plan

The preceeding information has led to the production of the Business Plan. In fact, if all of the data and all of the rules have been followed, the production of the Business plan will have written itself.

  1. The Executive Summary

  2. Business Description

  3. Market Analysis

  4. Sales Strategies

  5. Funding Requirements

  6. Finacial Projections 

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Our coaching and training courses cover the production of the business plan for fundraising and the plan for business development. A well constructed plan will make fundraising easier, and will attract and retain the best people in the business. 

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